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Of Memorable Moments With The Effervescene

Moët & Chandon recently launched a new promotional campaign called, “Must Be” and we’re loving the feels that are coming from this bit of advertising already. It basically depicts Moët & Chandon’s idea of how how to “redefine the art of celebrating life’s most memorable moments.” 

We think it’s great and is consistent with how Moët & Chandon has always been perceived as a champagne of choice to celebrate precious and grand moments of importance, most especially here in Malaysia. The attached video ad below captures the emotional appeal that the famous champagne House is known for, in a showcase of a sequence of memorable moments that “must be” celebrated with Moët & Chandon.

​There is a somewhat powerful tempo with this short film and one can find themselves quickly captivated by its destiny-defining moments of each character. In fact, it would be spot on to toast to this tasteful bit of advertising with a bottle of Moët & Chandon. Anyhow, we hope you enjoy this video as much as we did.  

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