Kinohimitsu, the premier brand in collagen drinks across Southeast Asia, kicked-off their month-long campaign with the grand initiation of their Kinohimitsu Collagen Day on April 1st, 2024. Since its inception in 2017, Kinohimitsu Collagen Day has been a cornerstone event for the brand, dedicated to promoting the importance and vast benefits of collagen and supplementation for everyday health. With a mission to empower individuals to embrace self-love and confidence, this year’s campaign theme, ‘Beyond Beauty, Begin Within’, resonates deeply, inspiring all to prioritize their well-being and inner strength on the daily.
The Day shined a spotlight on notable collaborations with esteemed brands throughout Malaysia, each aligning seamlessly with the infusion of collagen into their own products. These collaborations underscore a shared commitment to promoting self-love and holistic wellness, embodying the essence of Kinohimitsu’s vision for healthier living.
Aloft | Kinohimitsu Brew-tiful Sips & Glow Getter Collagen
Combining the refined charm of signature beverages with the nourishing benefits of Kinohimitsu Collagen Diamond, the ‘Brew-tiful Sips’ and ‘Glow Getter Collagen’ have been concocted to tantalize the taste buds with their distinctive and revitalizing flavors, all whilst enriching the skin’s health and radiance courtesy of Kinohimitsu’s wonder elixir. With each sip, guests can expect to experience a rejuvenating boost of collagen, complemented by careful curated garnishes that dresses each pour with utmost elegance. These offerings will be available exclusively at the Aloft W xyz Bar for a modest MYR 28 per glass throughout the campaign duration.
Beauty In The Pot | Kinohimitsu Beauty Diamond Collagen Mocktail
Solely offered at the Beauty In The Pot’s new opening store at The Exchange TRX, the Kinohimitsu Beauty Diamond Collagen Mocktail has been crafted to nourish the skin from within. This refreshing mocktail will be offered at a special rate of MYR 9.40 per glass after a 50% discount.
RT Pastry | Kinohimitsu Love Yourself Collagen Cake
The delightful collaboration with the vastly beloved RT Pastry brings about a culinary experience where excellence meets wellness in the form of a specially crafted collagen-infused cake. This delicacy boasts layers of airy sponge cake, intertwined with the delicate flavors of lychee and fragrant rose extracts. And the star of the treat? Well, no other than the infusion of a bottle of Kinohimitsu Collagen Diamond, containing 5300mg of Collagen Peptide. Launching on the 6th of April, the Kinohimitsu Love Yourself Collagen Cake will be available at all RT Pastry outlets, inviting customers to indulge in a fusion of indulgence and nourishment. Priced at MYR 118, with a discounted rate of MYR 98 for Watsons and RT members, this culinary masterpiece offers a guilt-free indulgence, promising both a treat for the taste buds and a boost for inner well-being.
WonderBrew | Kinohimitsu Collagen Kombucha
In collaboration with Kinohimitsu, WonderBrew presents a unique fusion of wellness and indulgence. Infused with the Kinohimitsu Diamond Collagen, this supercharged health drink combines the myriad benefits of fermented tea and collagen, further enriched with the vibrant flavors and nutritional goodness of acai berry and black goji. Now available at the WonderBrew online store, each bottle of this revitalizing elixir is priced at MYR 15.90, with a special bundle offer of 6 bottles for MYR 88.
Amidst the Kinohimitsu Collagen Day festivities, Kinohimitsu has also arranged a special screening of ‘YOLO (热辣滚烫)’, a widely acclaimed film that has garnered significant buzz for its inspiring narrative centered on Empowerment and Self-Discovery. To accommodate the large turnout at Dadi Cinema, Pavilion Kuala Lumpur, the venue has graciously allocated not one, but two cinema halls for the screening, ensuring a memorable and immersive viewing experience for all attendees of the Kinohimitsu Collagen Day celebration.
“Kinohimitsu Collagen Day has been a beacon of empowerment, reminding us all to embrace self-love. As we indulge in self-care, we nourish not just our skin, but our souls, radiating confidence and happiness”, says Jennifer Chin, Chief Operating Officer of Kino Biotech Group.
“In the movie YOLO, the actress Jia Ling transformed herself completely into a healthy person. In her song, she tells everyone, it is not too late to be yourself and love yourself.”
The choice to screen the film “YOLO (热辣滚烫)” during the Kinohimitsu Collagen Day festivities appears to be a masterful stroke of alignment with Kinohimitsu’s overarching mission. The film’s focus on themes of empowerment and self-discovery resonates deeply with Kinohimitsu’s campaign theme of “Beyond Beauty, Begin Within.” By showcasing a film that delves into the essence of personal growth and inner strength, Kinohimitsu demonstrates a commitment to not only promoting external beauty but also fostering a sense of holistic well-being from within.
Moreover, the collaborations orchestrated by Kinohimitsu for this event further underscore their dedication to their campaign theme. Each partnership seems meticulously chosen to complement and enhance the overall message of self-love and empowerment effectively. The infusion of collagen into beverages and culinary delights not only adds a touch of indulgence, but also serves as a tangible reminder of the importance of nourishing one’s body and soul.
Overall, the Kinohimitsu Collagen Day event stands out as a shining example of effective event planning and execution. The seamless integration of diverse elements, from film screenings to culinary experiences and creative concoctions, all centered around a common theme, speaks volumes about Kinohimitsu’s commitment to promoting holistic wellness and self-care. In a world where external appearances often take precedence, Kinohimitsu’s emphasis on inner beauty and self-love has indeed been both refreshing and highly commendable.
