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In a world where entertainment seekers yearn for unique and thrilling experiences, the stage is set for a groundbreaking revolution that promises to redefine the very essence of immersive entertainment. As the curtains rise on Haven XR, a spectacular cinematic venture like no other, the landscape of entertainment in Malaysia is about to be transformed in a way that will echo far beyond the shores of Southeast Asia.

Recent times have seen a surge in innovative entertainment concepts that ignite our senses and transport us to realms beyond imagination. The Conjuring Universe Tour, an interactive horror experience that captivated audiences with spine-tingling recreations of iconic scenes, showcased the growing appetite for immersive engagement. Now, Haven XR is in plans to make its grand entrance, with it bringing a new dawn for Malaysian entertainment aficionados.

Picture this: stepping into a world where you’re not just a spectator, but an integral part of the cinematic journey. Haven XR, the brainchild of a pioneering partnership between Sim Leisure Group and Haven XR Holdings, fuses cutting-edge technology and creative prowess to blur the lines between fiction and reality. Imagine being the architect of your own adventure, shaping the trajectory of film narratives, and experiencing the magic of movies in a way that’s never been possible before. Imagine a world where you’re not just watching a story unfold, but actively steering its course – a realm where you are the protagonist, the choices are yours, and every experience is unique.

In a country where unique entertainment experiences have been scarce, Haven XR emerges as a beacon of excitement. Malaysia, known for its cultural richness and warm hospitality, is now poised to become the global epicenter of cinematic immersion. Just as The Conjuring Universe Tour unleashed a new wave of excitement with its spine-chilling recreations, Haven XR is set to spark a frenzy of anticipation and curiosity, not just within the nation’s borders, but also across international horizons.

The announcement was made in the presence of esteemed dignitaries, including Simon Fellows, Acting High Commissioner of the Australian High Commission in Kuala Lumpur, Paul Sanda, Senior Trade and Investment Commissioner to Malaysia at the Australian Trade and Investment Commision (AUSTRADE) and Alex Elibank Murray,  Pro Vice-Chancellor (Global and Engagement) at the  University of the Sunshine Coast Australia (UniSC). The ceremony witnessed the convergence of Sim Leisure Group Founder and Executive Chairman, Dato’ Sim Choo Kheng, alongside Haven XR Holdings’ Co-Founder and Chief Executive Officer Tracy Whitelaw, as well as Co-Founders and Directors Ben Johnston and Ken Minnikin. 

Commenting on the forthcoming launch, Dato’ Sim expressed, “HavenXR represents the pinnacle of innovation, where technology meets creativity to produce an interactive movie experience you’ve always dreamed about – and now, for the very first time, with HavenXR, it becomes a reality.

Sim Leisure Group has always stood as a champion of disruptive innovation. HavenXR’s immersive experience triggers a paradigm shift in movie-going and audience expectations, compelling other industry players to reevaluate their approaches and embrace the endless possibilities of this groundbreaking technology. By launching HavenXR here, we are not merely introducing a new form of entertainment. but also putting Malaysia on the global innovation and attractions map,” he added.

With a palpable hunger for experiences that captivate and transport, the Malaysian entertainment scene eagerly awaits the Q1 2024 launch of the HavenXR Centre. This avant-garde haven of immersive cinematic adventures is all set to elevate entertainment expectations to uncharted territories. 

As The Conjuring Universe Tour showed us, Malaysians crave experiences that engage their senses and transport them beyond the ordinary. Haven XR is primed to harness this fervor, offering a fusion of cinematic grandeur and technological wizardry. In a nation starved for unique and captivating entertainment, Haven XR’s arrival is poised to be nothing short of a spectacle.

Harnessing the power of synergistic collaboration

The collaboration between Sim Leisure Group and Haven XR Holdings capitalises on the strengths of both entities. Sim Leisure Group’s extensive expertise in designing, developing, and operating world-class attractions positions them as industry leaders with a profound understanding of creating captivating leisure experiences. On the other hand, Haven XR Holdings’ technological prowess and innovation in virtual and extended reality bring cutting-edge capabilities to the collaboration, enriching these attractions with immersive, next-level digital interactions. Together, this partnership offers a fusion of creative mastery and technological ingenuity. 

In a time when virtual reality and extended reality technologies have transformed how people interact with content and entertainment, our partnership with Sim Leisure Group marks a step toward reshaping the very notion of reality,” stated Ms. Whitelaw, CEO of Haven XR Holdings Pty. Ltd. “Driven by a shared vision, this partnership acknowledges the global shift in entertainment dynamics, emphasising the importance of collaboration in shaping the future.

The strategic partnership extends further with UniSC University of the Sunshine Coast, reinforcing the collaborative spirit behind the venture. The establishment of a full-scale R&D Virtual Reality Design studio and a work-integrated learning program for design students  at the Sunshine Coast campus empowers HavenXR  to tap into the university’s latest research and development resources, fostering innovation and refining their location-based virtual reality (VR) offerings.

As the excitement builds and anticipation reaches a crescendo, the countdown to the Q1 2024 launch of Haven XR continues. Get ready to embark on a cinematic odyssey that transcends time and space, where fiction becomes reality, and you, dear reader, become the heart of the story. The world’s first HavenXR experience is set to unleash a new era of entertainment in Malaysia and beyond. Get ready to step into the future of cinematic immersion – your adventure awaits.

Stay tuned as we delve deeper into the world of Haven XR, exploring its origins, impact, and the journey that led to this momentous collaboration. Join us as we uncover the fusion of creativity and technology that’s set to captivate your senses and leave you yearning for more. Welcome to a new chapter in the world of entertainment – the Haven XR revolution has arrived.

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