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The Lamborghini Urus SE isn’t just another high-performance auto; it’s a cinematic montage of an ideal weekend thrill be it on the open-road expressway or the meandering city streets. Imagine this scene: you’re carving through ribbons of asphalt on the highway on a crisp Saturday morning, the roar of the engine echoing as you unleash the Urus SE’s full potential. 

The scene then shifts as you enter the city limits. Gone is the exhilarating roar of the engine, replaced by a whispering hum as the Urus SE transitions to its hybrid mode. The intelligent powertrain effortlessly blends electric power with the V8’s might, delivering a smooth and refined driving experience on the cobbled labyrinth. The plush leather seats cocoon you in tranquility, turning the urban commute from a chore into a moment of relaxed focus. You arrive at your destination feeling refreshed and invigorated from the drive – a testament to the transformative prowess of the Urus SE in delivering a premium drive in any scenario.

A Powerhouse with Manners

The Urus SE’s true potential isn’t just about raw power, but rather, harnessing that power with grace. This brings us to the heart of the auto – a potent combination of a monstrous twin-turbo V8 engine churning out 620CV and a reposeful electric powertrain delivering an additional 192 CV.  

The result? 

A staggering 800 CV of peak power that propels this Raging Bull from 0 to 100 km/h in a blistering 3.4 seconds, making it the fastest production in its segment. 

The magic lies in the “two hearts” approach. The Urus SE boasts an 80% reduction in emissions compared to its predecessors, a boon for environmentally conscious drivers who don’t want to sacrifice performance for sustainability. The 25.9-kWh lithium-ion battery nestled beneath the floor allows for an impressive full-electric range of over 60km, perfect for a silent city commute if need be. 

The innovative electric torque vectoring system distributes power variably between axles, ensuring optimal traction and agility on any terrain. This, coupled with the electronically-controlled rear differential, delivers an exhilarating feel of a purebred super sports car, even when tackling off-road adventures. 

The Urus SE isn’t all about brute force. The interior exudes the signature Lamborghini “feel like a pilot” design DNA, featuring a revamped dashboard with a massive 12.3-inch touchscreen infotainment system. This system boasts a new, intuitive interface with Lamborghini Centro Stile’s signature Y-shaped design elements. Customization is king – choose from a staggering 100 exterior bodywork options, including two launch-exclusive colors, and a mind-boggling 47 interior color combinations. The Ad Personam program allows true individualization, transforming your Urus SE into a one-of-a-kind masterpiece.

Four Personalities in One

The Urus SE offers a driving mode for every mood. The familiar Strada, Sport, and Corsa modes cater to on-road adventures, while Neve (snow), Sabbia (sand), and Terra (off-road) handle more challenging terrains. But the real innovation lies in the four new Electric Performance Strategies (EPS).

EV Drive lets you experience the pure electric thrill, perfect for silent city commutes. Hybrid mode offers excellent fuel efficiency and a seamless blend of electric and combustion engine power, ideal for everyday driving. Recharge mode prioritizes battery regeneration, while Performance mode unleashes the full potential of the Urus SE, transforming any road – even off-road excursions – into a thrilling experience.

The Everyday Supercar

In short, the Urus SE transcends the typical definition of a supercar. It’s a transformative experience catering to the desires of both thrill-seekers and the discerning driver who values everyday comfort and practicality. With its unmatched power, innovative technology, and unparalleled customization options, the Urus SE is the ultimate expression of automotive luxury.

The Lamborghini Urus SE is now available for booking in Malaysia through Lamborghini Kuala Lumpur, the authorized distributor, with a starting price of RM 1,028,000 before taxes, duties and customization. 

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