Rebirth Of One Of UK’s Most Renowned Sports Car Marque As The Lotus Evija Makes World Debut In London.
Resurgent British sports car maker Lotus has unveiled the Evija, the world’s first all-electric British hypercar at an exclusive event hosted at the Royal Horticultural Halls, Victoria. The launch was attended by over 350 VIP guests made up of international automotive, business, technology and design media, together with a host of UK business leaders, corporate and commercial partners, government officials, Lotus employees, racing drivers and other distinguished friends of the brand. Also present was a delegation of senior figures from Geely Auto, the world’s fastest growing automotive group and majority shareholder of Group Lotus.
The striking two-seater EV hypercard was presented to the audience by Phil Popham, Lotus Cars CEO and Russell Carr, Design Director. Described by Popham as a bold statement of intent from the iconic British company, illustrative of its ambition under the stewardship of Geely, he further added that the Evija will re-establish Lotus as a leader in terms of engineering and design – a hypercar that is built ‘For The Drivers’.”
The Evija is the most powerful and dynamically accomplished road car in the history of Lotus, and it sets a new standard for Lotus driving performance. It is the first all-electric British hypercar and the first Lotus with an electrified powertrain. It is also the first new model since Geely took control in 2017.
A technical tour de force, the Evija is illustrative of the innovative thinking and ingenuity that has always been part of the Lotus DNA. With a target output of 2,000 PS, it is the world’s most powerful series production road car. It has been designed and engineered in the UK, and will be produced at Hethel, UK, the home of Lotus since 1966 with a maximum of 130 units to be built.
The buzz around the Evija’s debut has been whipped up amongst fans and the public by a convoy of 12 historic and current Lotus sports cars – all in yellow – which had been driven all around Central London during the afternoon, intriguing onlookers.
Speaking as the event drew to a close, Phil Popham commented: “The world premiere of the Evija has been nothing short of spectacular – the perfect way to start a new chapter in thisiconic company’s history. I am incredibly proud of what the team has achieved.”
He added: “The Evija is a seismic shift for Lotus and signifies the rebirth of one of the UK’s most renowned sports car marques. It will act as a halo for the thrilling new range of Lotus performance cars that will follow.”
