Apple’s latest lineup feels like a genuine step forward, thoughtfully blending cutting-edge engineering with refined everyday utility.

iPhone Duo: Folding into the Future

The headliner is Apple’s first-ever foldable, the iPhone Duo. Fusing a 5.4-inch outer screen with a sprawling 7.6-inch inner display, this pocket-sized powerhouse bridges the gap between phone and tablet. Crafted with a Grade 5 titanium chassis, Ceramic Shield 2, and a micro-blasted precision hinge, durability takes centre stage.

The dual-display experience opens up playful hands-free modes, like Kid Cue animations and live Duo Preview framings, alongside native split-screen multitasking powered by iOS 27.1. Starting at RM9,499 in Star White and Night Sky, pre-orders open October 16, with store availability beginning October 23.

iPhone 18 Pro & Pro Max: The Creator’s Powerhouse

Engineered around the 2nm A20 Pro chip, the iPhone 18 Pro (from RM5,499) and iPhone 18 Pro Max (from RM5,999) bring serious upgrades for mobile photographers and power users alike.

Camera Breakthroughs: A 48MP Fusion Main camera introduces a physical variable aperture alongside complete manual Pro controls. The new Apple Reference Image architecture verifies authentic, untampered sensor data right from the shutter.

Performance & Battery: Redesigned thermal vapour chambers yield up to 40% higher sustained performance. Battery life climbs to an impressive 43 hours of video playback on the Pro Max.

Finishes & Style: Arriving in Black, Silver, Glacier, and an elegant Burgundy finish on September 18 (pre-orders open September 12).

Apple Watch Ultra 4 & Series 12: Precision Health Tracking

Health monitoring gets a major overhaul across the entire watch lineup, anchored by the new S11 chip and an upgraded optical and electrical sensor array.

Actionable Recovery: Continues heart rate readings every 5 seconds, feeding into granular HRV tracking and an all-new daily Readiness Score (0-10) to guide training intensity.

Apple Watch Ultra 4 (RM3,699): Offers up to 84 hours of battery life in Low Power Mode, extended GPS tracking, and robust titanium builds in Natural and Black.

Series 12 (from RM1,799): Available in 42mm and 46mm across Aluminium, Titanium, and stunning Pearl White or Night Blue Ceramic options.

Both watches launch on September 18 and introduce privacy-first Sound Recognition processing alongside perimenopause and menopause tracking on watchOS 27.

AirPods 5: Open-Ear Acoustic Precision

Redesigned with a multiport acoustic architecture and next-generation Adaptive EQ, AirPods 5 deliver immersive Spatial Audio while removing up to 50% more external noise in the ANC model.

AirPods 5 Standard Case: RM599

AirPods 5 with Wireless Charging Case: RM699 (adds stem volume swipes and multi-charger support).

Pre-orders begin September 11, with in-store availability launching September 18.

Across the board, recycled materials, renewable energy manufacturing, and fibre packaging anchor Apple’s design philosophy for this new generation.