It is always a pleasure to see local brands rising up, etching themselves deeper into the fabric of the Malaysian identity. To highlight our heritage and uplift a local legacy is to solidify exactly what makes Malaysia, Malaysia. Whether expressed through the theatre of food, the poise of fashion, or something else entirely, the result is always a beautiful tribute to our roots.

And this year, Marriott Bonvoy is doing exactly that. They’ve joined forces with KHATAM, a renowned Malaysian fashion label, for a collaboration titled “A Memory Etched In Time.” Running from 18 February to 20 March 2026, this partnership is a love letter to Ramadan and Raya. It’s an invitation to elevate this season of togetherness across participating hotels and dining venues nationwide, blending world-class hospitality with the sartorial grace KHATAM is famous for.

The Art of the Give-and-Take

The best partnerships are often a two-way street. A give-and-take. It’s the kind of collaboration that benefits both sides. Which is what “The Memory Etched In Time” is offering, where loyal customers of both brands can dip into a world of cross-brand privileges.

As part of the campaign, under the banner of “Breaking Fast in Style,” the perks are plenty:

• KHATAM Loyalist members can enjoy up to 20% off selected Ramadan buffets at participating Marriott Bonvoy hotels.
• Marriott Bonvoy members get a stylish 10% off KHATAM’s Raya apparel and campaign collections.

There are also limited-edition Raya cookie boxes and Sampul Raya available for KHATAM loyalists and Marriott Bonvoy members to snap up. Perfect for the season, these pieces double as gorgeous keepsakes, featuring stunning artistry by Malaysian artist Osman Akbar that beautifully captures the warmth of Eid. You can find them exclusively at Putrajaya Marriott Hotel, Aloft Kuala Lumpur Sentral, and The Westin Kuala Lumpur.

Signature Creations of the Season

To truly honour this union, KHATAM has unveiled two signature creations that are, quite simply, wearable art.

First up is the Samping Tampuk Kecepu. Inspired by the “Tampuk Kecepu” motif (the poetic moment a flower becomes fruit) this brocade samping is all about balance. Its structured lines represent strength, while the subtle floral buds whisper of renewal. It’s the perfect, shimmering companion to a classic Baju Melayu.

Then, there is the Artisan Clay Batik. Crafted by the steady hands of Kelantan’s master artisans, each piece uses the traditional clay batik technique. Because it is entirely handmade, no two pieces are identical. It’s a living expression of heritage, where every line tells a story of patience and quiet devotion to the craft.

A Long-Term Partnership

What’s even better is that the partnership doesn’t simply end with the festive season. It extends far beyond, evolving into a long-term commitment called Loyal to Tradition. By integrating both loyalty ecosystems, members can look forward to a year-round calendar of curated privileges, exclusive lifestyle collaborations, and limited-edition merchandise that keeps the spirit of heritage alive.