The moon has long been a source of inspiration for poets, dreamers, and lovers. How could it not? Given how much of a natural beauty it is.

But apart from that, it also serves as the muse behind a truly stunning collection of timepieces: the LONGINES PrimaLuna. Meaning ‘First Moon’, this new iteration of the PrimaLuna collection in 2025 is an ode to the poetic and feminine essence of the moon. With its delicate design and soft colours, the redesigned collection is indeed a true beauty to behold.

PrimaLuna: A Lunar Timepiece

The redesigned PrimaLuna collection is more refined than its predecessor, with every detail thoughtfully crafted to evoke a sense of celestial, moon-like charm. The 34mm case, with its subtle domed surfaces, beautifully plays with light and shadow, highlighting the watch’s feminine grace. And to top it off, the crown. Inspired by the full moon, the bubble-shaped crown features lunar crescent engravings, giving it a tactile and poetic connection to its celestial theme. Its rounded edges soften the silhouette, making it feel as gentle as a moonbeam. And all of this truly seals its lunar-inspired design.

A Special Edition of a Blue Moon

For the first time ever, a special edition model from the collection features a bezel adorned with 48 sapphires in a soft colour gradient. And undoubtedly, it’s a true showstopper. The blue-hued sapphires complement a gorgeous ‘celestial-blue’ mother-of-pearl dial, which is further enhanced with 14 Top Wesselton diamonds. Paired with a matching blue alligator leather strap, this special edition timepiece is a stunning blue reflection of the moon itself. You could even say it’s a blue moon.

More Than Just a Pretty (Watch) Face

Beyond the special edition, the collection offers other beautiful dial colours, including a classic sunray silver and a white mother-of-pearl dial with diamond indexes. These can be paired with a newly designed stainless-steel bracelet with shorter, domed links that seamlessly integrate with the case, or with alligator leather straps in red or burgundy.

Of course, what’s a moon-inspired timepiece without a moonphase display? For the first time, this automatic model features a date display alongside its signature moonphase complication. Powered by the exclusive L899.5 automatic calibre, the watch offers an impressive 72-hour power reserve — a significant upgrade from previous models. The L899.5 movement also boasts a silicon balance spring, ensuring enhanced resistance to magnetic fields and temperature variations for lasting accuracy.

Jennifer Lawrence as the Face of PrimaLuna

To bring the new collection to life, Longines has partnered with its Ambassador of Elegance, Jennifer Lawrence, for the campaign. The campaign captures Lawrence in private, intimate moments, away from the spotlight, mirroring how the PrimaLuna is designed to be worn during life’s most personal and meaningful occasions.

For more information on the LONGINES PrimaLuna collection, click here.