In the world of men’s health, the narrative has long been dominated by “hustle culture” and short-term fixes. Need to stay up late? Grab an energy drink. Heading to the gym? Down a pre-workout. But according to Kinohimitsu and Guardian Malaysia, the modern man is ready for something more substantial.
Recently launched at the Museo @ Kota Damansara, home to Malaysia’s largest private automotive collection, the Men’s Power 360º campaign is steering the conversation away from temporary boosts and toward a more holistic, high-performance lifestyle.
The 360-Degree Shift
Most men are great at focusing on immediate performance, but often overlook the “maintenance” that keeps the engine running. As Jennifer Chin, COO of Kino Biotech Malaysia, noted during the launch: “It is not just about energy or performance, but about building consistent daily habits that support confidence, visible health, and long-term resilience.”
The campaign reframes wellness as a complete system, acknowledging that looking good (skin and hair) and feeling good (stamina and recovery) are two sides of the same coin.
Where Passion Meets Wellness
The choice of venue, a sleek museum filled with high-performance cars, wasn’t just for show. It served as a metaphor for the campaign’s philosophy: Total Performance. Guests immersed themselves in the lifestyle. From interactive car simulation challenges to personal colour analysis and image styling, the event proved that health education can be just as a day at the track.
The Power Trio: Built from Every Angle
To support this “inside-out” approach, the campaign highlights three key pillars of the Kinohimitsu men’s portfolio:
The Engine (Maca Men Pro): Designed for daily energy and vitality, focusing on the stamina needed for a demanding career and an active social life.
The Bodywork (Collagen Men): Acknowledging that men’s skin and joints need care too, this formula supports recovery and maintains a fresh, healthy appearance.
The Finish (Haéria Pro): Because confidence is often tied to self-image, this product targets hair strength and scalp health.
The Takeaway
The Men’s Power 360º campaign is a call to action for men to take ownership of their well-being. It’s a reminder that real power isn’t a one-off achievement; it’s built through consistency, recovery and a proactive mindset.
Whether you’re a high-flyer in the boardroom or a weekend warrior on the field, the message is clear: To stay in the race, you need a 360-degree maintenance plan.
Visit their website here.
