Every year, it has become a proud tradition for OMEGA to invite and host its celebrity friends at Olympia in St. Moritz – where they can embrace the magic of winter and experience the legendary Olympia Bob Run firsthand.
Every second is packed with thrill. The squeak of the sled’s runners as it smoothly glides through the track of ice, the cold winter air hitting their faces as they soar against the wind, and the adrenaline rush coursing through their veins as they race against each other in pursuit of victory. Each banked turn, each heart-stopping jump, amplifies the excitement. And amidst this exhilarating chaos, OMEGA reigns supreme – its iconic timepieces keeping the time with their split-second precision.
For the year of 2025, the esteemed Swiss watchmaker assembled a vibrant cast of global personalities for its exclusive bob run. This year’s roster boasted a diverse array of talent, including the charismatic actor Diego Boneta, the Colombian singer Manuel Turizo, the stunning US model Jasmine Tookes, the French content creator Inoxtag, the captivating US actress Shelley Hennig, the British actress and model Wallis Day, the Irish singer-songwriter Cian Ducrot, and the UK actor and model Ben Hardy.
These OMEGA friends were granted the exclusive opportunity to experience the world’s oldest bob run (bobsleigh run). The Olympia in St. Moritz, with its unique reliance on natural ice formed by the crisp Swiss winter, offers an authentic and exhilarating taste of this historic winter sport.
Visit OMEGA’s website here.
