Why does that watch always look so good on the hero? Unpack the world of luxury brand placement in movies and TV, its impact on sales, and whether it’s subtle storytelling or savvy selling.
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Ever wonder why you perceive certain destinations the way you do? Turns out, pop culture – movies, books, shows – totally influences how people see these destinations. From Japan with its mesmerising anime, to London with its magical Harry Potter charm.
Over its influential 100 year lifespan, Phantom has remained unrivalled by reflecting and shaping the world as its pinnacle of luxury.
To be produced in just 100 bespoke commissions, this 964 reimagination takes the 1980s original to new highs of sporting thrills & character.
Available for a limited time only, this exclusive Maserati Collection celebrates energetic seasonal change with vibrant hues.
Exploring speed, style & passion amid cool greenery on the edge of Bangkok.
What makes a car, a “girl car”? Is there even such a thing as girl cars? Can cars really be shoved into a gendered box?
Discover the art of luxury brand marketing. Learn how to create exclusivity, craft exceptional experiences, and leverage digital strategies to cultivate desire and drive purchase intent in today’s evolving luxury landscape.
“Because Every Dream Matters” – the iconic pink hued racing team forges a new partnership with Porsche Motorsport to bring more females into racing.
A genuine automotive groundbreaker whose name will adorn the world’s oldest heritage car manufacturer in perpetuity.
