In the blink of an eye, we’ve already ticked off the first week of Ramadan. That leaves us with a mere three weeks until Eid; that glorious celebration of family, feasts, and, of course, fabulous fashion. Now, we all know the drill: the first day of Eid demands a fresh, stunning ensemble, preferably coordinated with each family’s colour palette. “What’s your family’s theme for this Raya?” is a common conversation filler – everyone eager, curious, and connecting through their shared experiences of preparing for the big holiday.
Certain people have had their ‘Baju Raya’ sorted for months; their excitement preceding them. But for those of you still on the hunt for that perfect piece, fret not. Malaysia is a treasure trove of local designer talent, each offering their unique take on the 2025 Raya collections. From the timeless ‘Baju Kurung’ to the intricate ‘Baju Kebaya’, and the sharp ‘Baju Melayu’, we’ve got you covered. Here are some local designer brands to shop at for this Raya 2025.
RR by Rizman Ruzaini
First up, we have RR by Rizman Ruzaini. This brand isn’t just creating clothes; they’re crafting wearable art. Their 2025 Raya collection is designed to make a statement, to turn heads, to command attention. If you’re looking to go the extra mile, their Red Raya 2025 collection is your playground. The ‘Angsoka Kurung in Maroon’ for example, boasts a deep, rich hue that’s as opulent as a sultan’s velvet drape. And if you’re feeling truly extravagant, their couture Raya 2025 collection is a masterclass in individuality. The ‘Arunika’ piece, for instance, is a symphony of textures and silhouettes, a visual poem that whispers of high fashion. It’s the kind of piece that makes you feel like you’ve stepped out of a dream, a shimmering mirage in a sea of festive celebrations.

KHOON HOOI
Next on this list is KHOON HOOI, a name synonymous with luxury women’s wear. Their Ramadan 2025 collection, which seamlessly transitions into Raya 2025, is a delightful blend of classic tradition and contemporary flair. Think delicate lace, flowing fabrics, and intricate embellishments, all crafted with a modern sensibility. These pieces are perfect for those who adore a dainty, feminine aesthetic. Imagine slipping into a beautifully tailored kebaya, its delicate embroidery giving hints of old-world charm. And if that’s not enough, consider adding a flowy selendang, a silken cloud to elevate your look to ethereal heights.
NH by Nurita Harith
We simply cannot overlook NH by Nurita Harith. This brand is renowned for its feminine style, characterised by soft, flowing silhouettes and delicate details. For their Raya 2025 collection, the long dresses are particularly enchanting. Consider the ‘Vera in Old Lavender’, its gentle hue reminiscent of twilight skies, or the ‘Edith in coral Pink’, a vibrant burst of colour like a blooming bougainvillea. These dresses drape beautifully, creating an air of effortless elegance. They’re like gentle breezes on a warm Raya afternoon, soothing and sophisticated.
Fiziwoo
Fiziwoo, a luxury Malaysian fashion brand helmed by the talented Hafizi Radzi Woo. Their pieces exude sophisticated style and craftsmanship. Wearing a Fiziwoo creation guarantees you’ll feel your absolute best during Raya. And it’s not just for the ladies; Fiziwoo also offers a stunning range of menswear. Take the ‘Iqmal in Denim Blue’ from their Passage Raya Lux 25 collection, for example. It’s a masterclass in elegance, a visual of structure. The clean lines and refined silhouette create a polished look, while the comfortable fabric ensures you can navigate the busy Raya morning with ease. It’s the kind of piece paints a picture of refined masculinity.
