The Global Rhythm: Where Cities Become Art
This collection draws its spirit from the very pulse of the urban world. Imagine the visceral rhythm of a bustling street, the quiet elegance of a hidden alley, and the electric energy that hums beneath every global metropolis. That’s the feeling BOLON has captured. From the refined, architectural edges of Queesntown’s mountains to the sun-drenched vibrancy of Marrakech’s souks, each frame is a homage to a place, a moment, a memory. The campaign, shot against the dynamic backdrop of Tokyo, beautifully encapsulates this duality – the blend of stylish rebellion and a quiet, confident power.
Over 50 New Frames: A Story in Every Silhouette
With over 50 new designs, this collection is a celebration of the whole, a rich tapestry of styles that invites you to find your perfect match. The frames champion bold silhouettes and clean contours, creating a cinematic contrast that feels both timeless and utterly modern. There are no gimmicks here, only great designs made accessible. Each pair is a carefully crafted work of art, with a focus on details that ensure they not only look good but feel right.
Take, for instance, the “Shadow” frames, with their misty elegance and understated charm, perfect for a moment of quiet reflection. Or perhaps the “Vacay” series, which effortlessly captures that carefree, sun-soaked feeling of a holiday getaway. Then there’s the architectural precision of the “Istanbul” frames, a testament to structured beauty. The energy and colour palettes of far-flung cities like Amalfi, Dubai, Petra and Kyoto are infused into every design, making each pair a passport to style without compromise.
The Unapologetic You: A Call to Be BOLD
BOLON has always empowered a generation of expressive individuals, and this collection is their most powerful statement yet. Crafted to perfectly complement modern Asian features, these frames elevate day-to-day wear with a high-fashion sensibility. They’re for the fearless, the bold and the unapologetically stylish. As the brand’s Regional Sales Manager, Thomas Blanloeil, puts it, “Our SS25 Collection is our way of inviting you to express who you are, fearlessly, stylishly and be BOLD, with a pair of frames that reflect your vibe.”
This is an example of how seeing the world shapes your reality. The “Sight Unstoppable” collection is a call to action. It’s an invitation to see, and be seen, with a new kind of clarity.
The collection is now available in Malaysia at A-look and other independent stores.
