Prepare to be dazzled as Kedah Fashion Week (KFW) 2025, from August 1st to 3rd, marks a spectacular “Diamond” anniversary. This year’s event is more than a celebration of fashion; it’s a testament to the remarkable 10-year journey of Aman Central, the vibrant heart that has reshaped Alor Setar into Northern Malaysia’s most dynamic lifestyle destination.
A decade ago, an ambitious vision took root on an abandoned parcel of land. Today, Aman Central stands tall, a beacon of urban renaissance that has attracted international brands, championed homegrown entrepreneurs and inspired a wave of new businesses and boutique hotels. It has redefined Alor Setar as a thriving modern city, and at its core, KFW has blossomed into one of Malaysia’s most celebrated fashion events.
A “Diamond” Theme for a Decade of Brilliance of Kedah Fashion Week 2025
The “Diamond” theme for Kedah Fashion Week 2025 perfectly encapsulates this journey of growth and resilience. Like a diamond, forged through time and pressure, both Aman Central and Kedah Fashion Week have evolved, transforming from bold ideas into celebrated platforms for fashion, art and creative expression. This year’s theme is a powerful symbol of strength, brilliance and timeless beauty, reflecting the enduring impact of this cultural movement.
Kedah Fashion Week 2025 promises to be an unprecedented showcase of talent, featuring 18 couture designers and 11 emerging student designers from Universiti Kuala Lumpur. Adding an international dimension, celebrated Thai talent Patinya will present her work, alongside returning KFW alumni such as Seth and Luna, Salleh Hamid and Teddie Alrashed. Visionary designers like Shanell Harun and rising stars, including Isyraf Arysi and Hazizul Aziz, will also contribute to the vibrant lineup, ensuring a dynamic display of creativity from Northern Malaysia and beyond.
Beyond the dedicated designers, a special Evolut10n showcase will commemorate Aman Central’s anniversary. Furthermore, the mall’s esteemed retail partners, including HLA, New Era, Tomei, D’yana, Elrah Exclusive, Eco Optic, Babyshop and Watsons, will present creative runway pieces that brilliantly blur the lines between lifestyle and high fashion.
Royalty and Stars Grace the Runway
Adding an unparalleled touch of prestige and glamour, Her Royal Highness Duli Yang Teramat Mulia Che Puan Muda Zaheeda, the Raja Puan Muda Kedah, will grace all three days of Kedah Fashion Week 2025. Her presence elevates the event to a truly regal affair.
The star power doesn’t end there! The runways will be lit up with appearances by celebrated names such as Nadeera Zaini, Hael Husaini, Amir Masdi and Mimifly, bringing their signature presence and undeniable charisma to this dazzling event.
Shaping the Future of Creative Expression Through Kedah Fashion Week 2025
Kedah Fashion Week 2025 is more than just a fashion show; it’s a launchpad for dreams and a catalyst for industry growth. The success story of Lokalteez, a Penang-based label that debuted at KFW 2023 and swiftly secured a permanent retail presence at Aman Central, is just one example of how this platform nurtures young talent and transforms creative aspirations into tangible business success.
Looking ahead, Aman Central’s commitment to the creative industries continues to evolve. Initiatives like “Face of Aman Central,” launched in 2024, are actively working to promote greater diversity and inclusivity within the creative sector. The ongoing support for young entrepreneurs and emerging designers remains central to Aman Central’s vision, ensuring that Kedah Fashion Week continues to be a fertile ground for new talent to thrive.
As Kedah Fashion Week 2025 approaches, it stands as a shining testament to Aman Central’s decade of achievement. It is a vibrant celebration of style, identity and community, meticulously shaped by vision and poised to inspire countless new possibilities. Get ready to witness a Diamond moment where the spirit of Kedah truly shines brightly for all to see!
