Another significant moment in Malaysia’s automotive history has now been made by Mercedes-Benz Malaysia together with NZ Wheels, having unveiled the world’s largest Stars@Mercedes-Benz showroom thus far right on a prime location in the heart of affluent Bangsar. Proudly the first Stars presence in Southeast Asia, it is also just the third of its kind globally following on from other iconic Stars locations in Ginza, Tokyo and Zurich, Switzerland which inspired its initial conception.
Intended to be a pioneering urban luxury brand retail concept, it brings the marque’s pinnacles of high grade motoring together under one roof by showcasing the most exclusive Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach models, along with the iconic G-Class off-roader. The space’s incredibly refined & immersive environment encourages customers to explore the newest “Stars” Mercedes-Benz’s luxury ranges right from the moment they walk through its expansive glass entrance doors, with a central emphasis on exclusive personalisation performed by specially trained sales specialists dedicated to each specific brand to provide a truly bespoke experience.
Purposefully located on the corner of Jalan Ara and Jalan Telawi, the space is ideally located to bring the brand close to Kuala Lumpur’s high-net-worth communities throughout surrounding neighbourhoods. Expansive showcase areas complimented by private customer rooms, interactive digital interfaces, and lifestyle-focused amenities are generously laid out over 1,800 square meters.
Starting off on the ground floor, customers can enjoyably immerse themselves in feature zones focused on the most high-end Mercedes-AMG, Mercedes‑Maybach & flagship Mercedes-Benz automobiles, including the highly favoured G-Class. Surrounding them is an agilely adaptable showroom which can transform into a distinctively dedicated brand world in just half an hour, thanks to modular wall systems, brand-specific logos & design features tailored to elevate each brand’s luxuriously unique ambiance.
For those seeking a more relaxed pace or wanting to engage friends of the brand in conversations over coffee, a café-style lounge provides a suitably calming atmosphere bathed in ample natural light thanks to the showroom’s generous glass windows. Right beside this is another standout feature in the form of the MANUFAKTUR area for bespoke vehicle configurations, bringing customers deeper through an extensive range of exterior colour and interior trim option samples that reinforces the meticulous craftsmanship that has always been a Mercedes-Benz hallmark. Further enhancing the space’s riveting nature, large digital screens bring each brand’s DNA vividly to life with high-grade audiovisual content, forming an integral part of the showroom´s overall concept that enables it to stage Mercedes-Benz’s most sought after cars in a dynamic way that engages all of the senses.
Moving up to the first floor further brings home the point that this latest retail brand presence is also a major step in digital retail innovation, intended to seamlessly elevate the customer experience. Adaptable settings and interactive product displays allow customers to explore the Mercedes-Benz range with greater intuition, even before they step into the dedicated Mercedes-AMG Performance Center to experience the emotive thrill of Affalterbach’s driver focused masterpieces.
Sustainability has not been compromised however, with the facility also boasting a 50 kW DC fast charger for electrified vehicles; along with a streamlined digital handover area that further enriches Mercedes-Benz’s already acclaimed vehicle delivery process. It will remain the only local Stars outlet of its kind for the foreseeable future, ensuring the exclusivity of this truly curated customer centric experience.
