Prepare for a dose of serious style and innovation! Breitling has just announced that the incredibly talented Austin Butler is their newest brand ambassador, and he’s kicking things off with the launch of the all-new Top Time campaign. But the excitement doesn’t stop there – this latest collaboration also marks a significant moment with the introduction of Breitling’s first-ever exclusive manufacture three-hand movement, the B31. Get ready for a whole new level of cool!
Let’s talk about Austin Butler first. From rocking the screen in Elvis to blowing us away in Dune 2 and The Bikeriders, he’s a talent that defines a generation. He’s all about doing things his way, choosing his own path and collaborating with the best. And that is exactly what resonates with the spirit of the new Top Time B31.
Austin himself says it perfectly: “Breitling, for me, is about adventure and pushing the limits of what’s possible. The Top Time B31 speaks to the way I’ve always wanted to live my life: free and ready to rock ‘n’ roll. It’s a thrill to be part of the squad.” It just clicks!
Breitling CEO Georges Kern is just as stoked, saying he was “blown away” by Austin’s dedication. Sounds like a match made in heaven, where attention to detail is king!
The Top Time B31: For Those Who Blaze Their Own Trail

Remember the 1960s? A time of freedom, breaking the mould, and just generally being cool? The Top Time watch was right there in the thick of it. It wasn’t just about keeping track of minutes and hours; it was about exploring the world on your terms. Willy Breitling’s vision was bold, unconventional and perfectly captured that free-spirited vibe.
This iconic watch was built for speed and style, becoming a favourite among everyone from race car enthusiasts to fashion icons and even a certain secret agent named James Bond! It was one of the first chronographs that truly appealed to both men and women, with its bold designs gracing magazine pages and the silver screen.
And now, the Top Time is back with a fresh twist! The new Top Time B31 is a time-only series, stepping away from its chronograph roots but keeping that same rebellious spirit alive. It’s got a classic 38 mm size, hitting that sweet spot between vintage charm and modern cool. This watch is designed to look good on any wrist, no matter what your adventures entail.

But what’s ticking inside this beauty? That would be the brand-new Caliber B31! This is Breitling’s first in-house designed and developed three-hand movement, and it’s a testament to their dedication to top-notch watchmaking. It’s built on the same engineering excellence that brought us the industry benchmark Breitling Manufacture Caliber 01.
“This is watchmaking distilled to its essentials – pure timekeeping, easy wearability and distinct character,” says Kern, and we couldn’t agree more!
The dial is all about clarity, with applied indexes and a magnified date window that’s easy on the eyes. The bright orange second’s hand adds a pop of personality across the three colourways: white on blue, black on green and sky blue on white. And keeping with the Top Time DNA, the focus is all about those minutes and seconds in the contrasting rehaut.

Comfort is key, and Breitling nailed it with a thin profile that hugs your wrist just right. Those tapered lugs and the cleverly curved crystal contribute to that sleek, streamlined look.
You can pair this beauty with a perforated leather strap with cool contrasting stitching (hello, racing vibes!) or go for a sporty feel with a three-row stainless-steel bracelet featuring that signature Breilting asymmetrical centre link.
Whether you’re hitting the open road or just enjoying your every day, the Top Time B31 is all about getting back to basics, but doing it with serious style and precision.
Caliber B31: Precision, Power and a New Chapter for Breitling

This is where things get seriously impressive. The new Caliber B31 took four years to perfect, and it brings enhanced reliability in a compact 28 mm x 4.8 mm size. It’s got all the Breitling hallmarks you know and love, like the free-sprung balance wheel for ultimate accuracy and the skeletonised bidirectional oscillating weight that powers the automatic movement. You can even admire these beauties through the open caseback, finished with those elegant Geneva stripes and perlage.
This new automatic calibre is a major step forward for Breitling, solidifying their reputation as a true technical powerhouse. They’re working with trusted suppliers and sharing movement assembly with AMT in La Chaux-de-Fonds.

And of course, being a Breitling manufacture movement, the B31 is a COSC-certified chronometer, meaning exceptional accuracy is guaranteed. It’s also put through some serious testing, equivalent to 16 years of wear! We’re talking 100,000 crown winds, millions of weight turns and thousands of shocks. Plus, it’ll keep ticking for about 78 hours when you’re not wearing it, and it comes with a five-year warranty. Talk about peace of mind!
The introduction of the B31 is a significant move for Breitling, as they continue their journey towards exclusively offering manufacture movements. It’s a brand new calibre for a brand new era of watchmaking and with Austin Butler on board, it’s looking brighter than ever! So, are you ready to set your own pace with the new Breitling Top Time B31?