Returning to the French Riviera, Rolls-Royce Motor Cars will host a series of client experiences in Saint-Tropez from 28th July until the 3rd of August. An array of exclusive private appointments, curated driving experiences, and private gatherings will bring the realm of Rolls-Royce closer to existing & potential clients alike, across several landmark settings including the Althoff Villa Belrose and La Réserve.
Each location has been selected for its own unique expression of Riviera chic: the Althoff Villa Belrose evokes the relaxed grandeur exhibited by the finest Mediterranean private estates with its expansive panoramic views & cascading terraces. Meanwhile, La Réserve combines modernist minimalist architecture with extraordinary privacy amidst pine groves and rocky coves, and a spectacular view of the ocean.
Informed by unparalleled insights into where Rolls-Royce’s esteemed clients choose to spend their summer seasons, these destinations directly reflect their habits & tastes in the hopes of inspiring them while making them feel comfortably at home. The Spirit of Ecstasy is present in each of these places as a natural extension of that understanding, providing further opportunities to forge even deeper connections in beloved environments already familiar to them.
Boris Weletzky, Rolls-Royce Motor Cars’ Regional Director for United Kingdom, Europe and Central Asia, said, “Our summer programme in Saint-Tropez is a considered extension of our wider philosophy – to ensure our clients are never without the community, hospitality and access that Rolls-Royce provides, wherever they are in the world. Through this series of elegant engagements, set in some of the Riviera’s most sought-after addresses, Rolls-Royce affirms its role as both a curator of exceptional motor cars and a meaningful part of our clients’ lives.”
12 Bespoke Rolls-Royce motor cars representing the marque’s full current product portfolio will be available for guests to explore on throughout the sweeping coastal mountain roads for which Saint-Tropez has become famous. Sir Henry Royce himself once favoured these corniches, during the years when he would set out from his nearby Le Canadel winter home to test and refine his early motor cars along them – moments in history that lend this new Riviera experience a subtly emotive continuity.
Discreet hospitality spaces will be reserved for highly personal client meetings and gatherings at each address, while an exclusive Rolls-Royce moment at Nikki Beach, long known for sharing Saint-Tropez’s lively spirit, will channel the joie de vivre that always enchants many of the marque’s clients to make Côte d’Azur the focus of their summer plans.
The exquisite programme is rounded out with a selection of private soirées & hosted dinners, enabling clients to celebrate their shared passions for the quietly assured glamour of Rolls-Royce right in the heart of this intriguing region. Clients’ confirmation of attendance can be made via the marque’s private Whispers members’ app, as well any further desired arrangements.
