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What happens when two absolute icons of luxury meet? When a brand celebrated for its bespoke timepieces, Bamford London, shakes hands with the legendary Hotel du Cap-Eden-Roc, a jewel shimmering on the French Riviera? You get an ultra-exclusive collaboration that’s simply too good to miss!

A Match Made in Riviera Heaven

the exclusive partnership between bamford london and hotel du cap-eden-roc has birthed the bamford riviera

When two top-tier brands like these come together, the anticipation is, understandably, palpable. The odds of creating something truly exceptional are stacked in their favour, and boy, did they deliver. The result of this harmonious partnership is the Bamford Riviera, an exquisite, limited-edition timepiece that’s as captivating as the Côte d’Azur itself.

This elegant new model is more than just a watch; it’s a horological ode to timeless sophistication, the romantic art of travel, and the enduring, sun-kissed spirit of the French Riviera. From the moment you lay eyes on it, the watch exudes the spirit of azure waters and sun-drenched terraces, perfectly encapsulating the very essence of the Hotel du Cap-Eden-Roc.

Each Bamford Riviera timepiece boasts a sleek stainless-steel bracelet, offering a classic and refined look. But the beauty of this watch lies in its versatility. It also comes with an additional rubber strap, allowing its wearers to switch up their style with ease. And the colour choices? Pure Riviera inspiration! Imagine strapping on either a Sea Blue strap, reminiscent of the deep Mediterranean, a serene Sky Blue, or a crisp White, like the sails dancing on the horizon.

And if you look even closer, you’ll find that the iconic Eden-Roc lifebuoy is delicately integrated into the seconds hand; a subtle yet impactful detail on the watch that increases its Hotel du Cap-Eden-Roc vibe. It’s these thoughtful touches that elevate the Bamford Riviera from a mere time-telling device to a wearable piece of art itself.

Beyond its stunning aesthetics, the Bamford Riviera showcases the brand’s exceptional craftsmanship. This timepiece features an automatic (self-winding) movement, a marvel of engineering that powers itself with the motion of one’s wrist. It’s also built for adventure, being waterproof to 100 metres, so one can dip their toes in the Riviera’s sparkling waters worry-free. And with the option to customise through its interchangeable straps, it truly becomes a reflection of anyone’s personal style.

My family has a long history with Hotel du Cap, so it has been a huge honour for me to work with the incredible team to design a watch that captures the hotel’s timeless elegance and charm.

George Bamford, Founder of Bamford London.

This collaboration marks the union of two icons of elegance and savoir-faire for whom innovation and tradition are closely linked. Bamford has succeeded at turning a dream into reality with this unique limited-edition timepiece that so incredibly resembles the location. I like to say, this unique collection represents an attitude—a way of life.

Philippe Perd, Managing Director at Hotel du Cap-Eden-Roc.

 

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