It’s fascinating to think about how some things we consider commonplace today actually have surprising origins. Take the wristwatch, for example. We see them everywhere now, adorning the wrists of all people, regardless of gender. But did you know that these trusty time-tellers were originally made with women in mind? While men certainly carried portable watches, like the ever-popular pocket watch, the very first timepiece designed to be worn on the wrist was indeed crafted for women.
It wasn’t until the early 20th century, particularly with the demands of World War I, that wristwatches became widely adopted by men due to their practicality and convenience in military settings. Back then, the things created for men were for practical reasons. For women, it was for aesthetic purposes. And, of course, as eras passed, women too need timepieces to tell the time for more practical reasons!
When we talk about wristwatches, it’s impossible not to mention OMEGA. This iconic Swiss brand boasts a long and illustrious history of creating exquisite timepieces for women, a tradition that dates all the way back to 1902. Over the decades, OMEGA has consistently honed its craftsmanship and refined its designs – presenting to the world iconic early models such as the Ladymatic, the Constellation, and the Seamaster. Each one of OMEGA’s timepieces showcase the brand’s dedication to blending precision engineering with stunning aesthetics.
Unveiling OMEGA’s ‘My Little Secret’
Now, OMEGA has revealed its ‘latest secret’ with a captivating new campaign – aptly named ‘my little secret’. This exciting revelation introduces a refreshed and refined look for their beloved Aqua Terra collection. For the very first time, OMEGA presents the Aqua Terra in a delicate 30mm case, a true departure for the line. And to accommodate this elegant new size, a brand new movement has been meticulously designed to fit perfectly within, ensuring both precision and a seamless aesthetic. This exciting launch features 12 distinct references, each one a miniature work of art.
These stunning new timepieces are showcased through the lens of six notable women who front the campaign, each one a trailblazer in her respective field. The campaign itself beautifully frames these timepieces not just as watches, but as 12 beautiful secrets that simply must be shared. And it’s true – each timepiece is truly lovely and unique in its own right, offering a myriad of choices for the modern woman.
These new references are crafted with exquisite materials like stainless steel, radiant 18K Sedna™ Gold, and the ethereal 18K Moonshine™ Gold. Each watch boasts a vibrant dial, serving as a canvas for the applied hour markers and a perfectly placed date window at 6 o’clock. Turn the watch over, and you’ll be treated to a mesmerising glimpse of the intricate calibre movement through a transparent sapphire crystal caseback, a tiny window into the soul of the timepiece. With every watch possessing its own shining character, these new Aqua Terra models offer every woman the delightful opportunity to express her unique self through her chosen timepiece.
The Leading Women of the Campaign
Now, let’s take a closer look at the inspiring campaign ambassadors – the leading women who are sharing this little OMEGA secret:
Ashley Graham
A powerhouse model, entrepreneur, and advocate who has bravely helped to reshape the industry’s standards of beauty and representation.
Danielle Marsh
An exceptional artist who has soared to prominence in the global K-pop music scene, captivating audiences with her distinctive vocal talent.
Tems
The Grammy-winning singer-songwriter whose layered and soul-stirring compositions have garnered international acclaim.
Marisa Abela
A BAFTA-winning actress recognised for her standout performances in Industry and for her compelling portrayal of Amy Winehouse in Back to Black.
Ariana DeBose
The Academy Award-winning actress and performer celebrated for her remarkable precision and versatility across both stage and screen.
Sunday Rose Kidman Urban
A fresh face in the modelling industry who brings a captivating new perspective to the campaign.
These women, each a testament to ambition and individuality, perfectly embody the spirit of these new OMEGA timepieces – beautiful secrets waiting to be discovered and shared.
For more information, click here.
