Have you ever come across the name Choupette? Honestly, if you haven’t, you’re in for a treat (especially if you’re a cat lover!). Choupette isn’t just any cat; she’s an absolute diva of a feline, practically an icon in the world of furballs. And, this epitome of feline fabulousness, possibly the most lavishly looked-after cat on the planet, has just joined forces with Hublot as one of the faces for their Big Bang 20th Anniversary campaign.
View this post on Instagram
Hublot. They’re known for their bold and rather unconventional approach to luxury watch design. They stand out from the crowd, shunning those traditional aesthetics for something altogether more daring. And it makes sense, doesn’t it? Their wearers are clearly individuals who aren’t afraid to be distinctive, to make a statement.
Twenty years ago – that’s when the Big Bang collection burst onto the scene and revolutionised watchmaking. How? By doing the unexpected; combining materials that no one thought would work together and completely shattering old-school norms. Hublot and the Big Bang have consistently shown off designs that are revolutionary, audacious, and even a little bit playful.
With a whole host of world-firsts and groundbreaking achievements under its belt, the Big Bang is often considered the very first truly iconic watch of the 21st century. It really does stand as a symbol of pure creativity in a field that can sometimes feel a bit tied down by history and tradition.
And speaking of making a statement, Hublot has a brand new tagline: “Own It.” It’s a bold and unapologetic call to action. It represents that uncompromising mindset Hublot is all about. This tagline perfectly captures the brand’s authentic, loud, and sometimes polarising spirit.
So, how does Choupette fit into all of this? Well, Hublot’s new campaign takes this fearless attitude and runs with it, featuring none other than Choupette as one of its key figures. And it’s brilliant, isn’t it? Choupette is a cultural icon in her own right, known for her incredibly luxurious lifestyle and a personality that’s about as unfiltered as they come. She brings her signature attitude, that certain je ne sais quoi, to the campaign.
View this post on Instagram
Ultimately, this campaign is all about celebrating outrageous confidence and that radical sense of being an individual – qualities that both Choupette, in her own feline way, and Hublot, in their horological mastery, absolutely share. See how Choupette “models” the watch. It’s not just about the timepiece; it’s about how her bold feline personality perfectly mirrors the brand’s image. It’s a match made in, well, a very stylish, furry heaven!
