As the Year of the Wood Snake approaches in 2025, more and more brands have started their initiatives to commemorate the festive Lunar New Year occasion. Longines is not one to miss out, staying true to its commitment to blending tradition and innovation.
For the Lunar New Year in 2025, Longines unveils a captivating limited edition CONQUEST HERITAGE model. This exquisite timepiece, graced with the artistry of renowned Chinese artist Wu Jian’an, features a mesmerising case back design. Titled as the ‘Divine Snake Presents Treasure’, the design depicts a mystical snake gracefully entwined and holding a revered Lingzhi mushroom in its mouth – the artwork paying homage to the profound symbolism of the snake in East Asian culture. Representing wisdom, rebirth, and infinite vitality, the snake embodies hope for a bright future. This special edition, a testament to Longines’ dedication to horological artistry and cultural significance, invites wearers to reflect on personal growth and embrace the cyclical nature of life, much like the snake shedding its skin to emerge anew.
The timepiece – named CONQUEST HERITAGE YEAR OF THE SNAKE – showcases a stunning gradient red dial. The colour is reminiscent of the festive spirit, and complemented by the collection’s signature gilt hands and indexes, the timepiece perfectly exudes the joyous atmosphere of the Lunar New Year. It boasts a 40mm stainless steel case, and its angled screwed-down case back is elegantly engraved with the unique snake emblem. At the heart of this timepiece lies the exclusive Longines L888.5 calibre, featuring a cutting-edge silicon balance spring and innovative components that offer exceptional magnetic resistance, surpassing the industry standard by tenfold. This robust mechanical self-winding movement provides a remarkable power reserve of up to 72 hours.
The Conquest collection, embodying a spirit of boldness and innovative design, achieved a significant milestone in 1954 by becoming the first Longines watch line to secure a trademark. Celebrating these pioneering Conquest models, the Conquest Heritage line captivates those who appreciate the timeless elegance and quality of vintage design. It seamlessly fuses the classic aesthetics of the 1950s with the precision and sophistication of modern watchmaking technology. The new Conquest Heritage Year of the Snake proudly upholds this esteemed legacy while gracefully incorporating cherished elements of East Asian culture.
The limited edition timepiece is adorned with a sleek black leather strap, adding an extra touch of sophistication to the 2025 Lunar New Year. Additionally, in celebration of the Year of the Wood Snake happening in 2025, the special edition CONQUEST HERITAGE model is limited to only 2025 pieces.
For more information, visit Longines’ website.
