Prepare for some seriously cool seaside adventures, because St. Regis Hotels & Resorts, those purveyors of exquisite and coveted destinations, have teamed up with Vilebrequin, the absolute embodiment of French Riviera chic, for a limited-edition capsule collection that’s set to make waves!
This collaboration is a celebration of the signature Family Traditions of St. Regis, paying homage to the Astor family legacy. Designed to enchant guests of every generation, this collection promises unexpected experiences across the globe. It’s all about embracing the “Live Exquisite” philosophy, crafting those truly meaningful moments, whether you’re meticulously building sandcastles or embarking on thrilling seaside escapades.

The designs themselves are a delightful nod to sun-drenched holidays. You’ll find playful prints of resort vacation scenes – aptly named the “Family Traditions” Print – brought to life through quirky drawings on swimming trunks and one-piece swimsuits. And then there are the timeless classic cabana stripes, a design so utterly synonymous with the beach, here named the “Family Stripes” Design. This particular pattern, a gorgeous blend of sunny orange and crisp white, adorns swimming trunks, a chic tote bag, and a lovely pareo in this collection. To complete this beach ensemble, there’s also a plush cotton towel, marked with the special St. Regis x Vilebrequin logo – absolutely perfect for spreading out on the sand, soaking up the sun, and enjoying that glorious ocean breeze.

But wait, there’s even more to this amazing partnership! St. Regis hotels aren’t just selling the collection; they’re bringing the whole experience to life with some fantastic activities. Imagine enjoying a Signature Family Meal: a delicious three-course dining experience right by the pool or on the beach, and you even get to keep a cute beach bucket as a souvenir!

Keep an eye out for a full-on summer design takeover where those fun Vilebrequin patterns will be playfully woven into everything from beach cabanas to lounges, turning the whole resort into a super stylish getaway. Additionally, guests can look forward to paddle court games, creative art classes, special beachside dining experiences, and even reimagined St. Regis Rituals – all designed with families in mind.
If you’re eager to get your hands on a piece of this exclusive collection, you’ll find on-site retail experiences at select St. Regis Resorts globally, including The St. Regis Bali, The St. Regis Langkawi, The St. Regis Mallorca, The St. Regis Cap Cana, and The St. Regis Hong Kong. For those not travelling to these luxurious locales, the collection will also be available at select Vilebrequin flagship stores worldwide, such as in New York, London, and Dubai. And for the ultimate convenience, you can purchase the entire collection online here.
And don’t forget, St. Regis continues to offer their incredibly spacious suites and multi-bedroom villas, complete with bespoke butler service and tailored Family Traditions programming, all bookable here. So, whether you’re lounging by the pool or frolicking on the beach, the St. Regis x Vilebrequin collaboration is set to make your next holiday truly exquisite.