In a move that solidifies his burgeoning status as a style icon, acclaimed actor Jeremy Allen White has officially been unveiled as the newest brand ambassador for the illustrious French luxury house, Louis Vuitton. The announcement, which came on June 10, 2025, marks a significant sartorial evolution for White, known to many for his raw and authentic portrayal of Carmy Berzatto in FX’s hit series The Bear.
For years, White’s personal style was largely synonymous with his on-screen persona: pragmatic, understated and driven by comfort, often consisting of jeans, t-shirts and sneakers. “I’m not a fashion guy really,” he humbly admitted last summer. However, the immense success of The Bear has thrust him into the limelight, granting him access to a world of high fashion previously unexplored.
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This transformation has been meticulously crafted with the help of his stylist, Jamie Mizrahi, whose impressive client roster also includes Jennifer Lawrence. Under Mizrahi’s guidance, White has seamlessly transitioned into an adept wearer of elegant tailoring, looking as effortlessly cool in a bespoke suit as he does in a rumpled polo. This stylistic shift was prominently displayed at his first Met Gala in May 2025, where he attended with Louis Vuitton’s elite, sporting a striking three-piece pinstripe suit designed by Pharrell Williams, complete with pearl buttons and flared trousers, perfectly aligning with the “Superfine: Tailoring Black Style” theme.
White’s growing affinity for refined dressing is a personal one. Speaking to GQ, he revealed, “I’m dressing up more now, even for some things that may be more casual. Even if I’m gonna be in a pair of old jeans and a T-shirt, it feels good to throw on a pair of beautiful shoes, or a really good jacket, just try and elevate a little where I can.” On the red carpet, his focus remains clear: “I think it’s all about the tailoring and the materials. I wanna feel sharp, I wanna feel tough.”
His connection to Louis Vuitton was fostered through Mizrahi, and the actor expressed immense admiration for the brand’s heritage and craftsmanship. The ambassadorship has allowed him to forge a personal relationship with Pharrell Willaims, Louis Vuitton’s men’s creative director since 2023. White, who once humorously faced off against Williams in GQ’s Most Stylish Man reader poll, now speaks of him with profound respect: “Pharrell has been a part of music and fashion and culture as a whole as far back as I can remember. He’s always looked good, he’s always looked cool, he’s always set trends. I think he’s just given me the confidence to step out of my comfort zone a bit and try new things. He’s a legend.”
The sentiment is clearly mutual. In a statement released on June 10, 2025, Williams lauded White’s inherent charisma, stating, “Jeremey’s got a quiet confidence and authenticity that you can’t fake. It’s effortless. At Louis Vuitton, it’s about real people who move culture forward – and Jeremy lives that. We’re proud to welcome him into the family.” This emphasis on “authenticity” suggests a deliberate move by Louis Vuitton to align with personalities who resonate on a deeper level beyond fleeting trends.
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Prior to this prestigious partnership, White made headlines with his viral Calvin Klein campaigns, instantly becoming a social media sensation. This marked an early indication of his undeniable magnetism and ability to captivate audiences in a fashion context.
As Jeremy Allen White steps into this new role, his career continues to ascend. He is slated to portray Bruce Springsteen in the highly anticipated biopic “Deliver Me From Nowhere,” set for a U.S. release in October 2025, chronicling the creation of Springsteen’s 1982 album “Nebraska.” Looking further ahead, fans can anticipate his voice role as Rotta the Hutt, Jabba the Hutt’s son, in the 2026, “Star Wars” film “The Mandalorian & Grogu.”
White now joins an esteemed roster of Louis Vuitton ambassadors, including luminaries such as actor Bradley Cooper, rapper Pusha T, K-pop sensation Felix of Stray Kids and athletes Victor Wembanyama and Carlos Alcaraz. His inclusion not only reflects his personal stylistic evolution but also underscores Louis Vuitton’s commitment to partnering with individuals who authentically embody their brand values and influence culture across diverse spheres. From the gritty kitchens of Chicago to the pinnacle of luxury fashion, Jeremy Allen White’s journey is a testament to the power of authenticity and the transformative allure of true style.
