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PropertyGuru Asia Property Awards (Malaysia) Programme Tackles Covid-19 Market Trends & Consumer Sentiments In 2021

Malaysia's Most Prestigious Real Estate Awards Will Harness The Power Of Digital And Social Media Amidst The Pandemic.

The PropertyGuru Asia Property Awards (Malaysia), presented in 2021 by Kohler, hosted a virtual roundtable back in late April, as the organisers issued a call anew for nominations and entries to the programme's eighth annual edition, which is also the programme's second consecutive virtual ceremony.

The virtual roundtable session was moderated and opened by Jules Kay, Managing Director of PropertyGuru Asia Property Awards and Events, as he presented a glimpse of the 2021 awards series that included the shift to virtual hybrid events, and digital broadcast to reach more audiences, including property consumers and agents.

Following the opening topic, Prem Kumar, Chairperson of the PropertyGuru Asia Property Awards (Malaysia) and Deputy Managing Director of Jones Lang Wootton, shared his pragmatic views at the state of the real estate sector amidst the MCO and his insights for a market recovery post-pandemic besides reiterating the credibility, transparency and independence of the judging process, and how new categories this year reflected the strength of the market.

Thereafter, Sheldon Fernandez, Country Manager of PropertyGuru.com.my proceeded to present highlights from the latest Consumer Sentiment Study for H1 of 2021. It was cited that within the past year, 75 percent of construction were affected by the pandemic, and as such, Malaysia remains a buyer's market during the Movement Control Order (MCO).

The PropertyGuru consumer report revealed that people's lives have been digitalised under the MCO, with social networking platforms, online property portals and streaming taking centre stage. The extended period of the MCO also saw the rise in popularity of virtual tours as one of the primary tools for sellers and buyers, with one in three Malaysians expressing intent to continue with property purchases this year, the study revealed.

The roundtable was also joined by Leo Leong, general manager of Kohler Kitchen & Bath, South & North East Asia, who spoke about design trends in kitchen and bathrooms in the region, as well as the global brand's philanthropic response to the pandemic. Kohler is the returning platinum sponsor of the PropertyGuru Asia Property Awards (Malaysia), which currently accepts nominations and entry submissions until 27 August. 

Next after , Dato' Patrick Chew, Senior Partner with HLB Ler Lum Chew - HLB Malaysia spoke about the exciting new role of the company as the Official Supervisor of the PropertyGuru Asia Property Awards (Malaysia) besides also sharing some market observations and the global advisory and accounting network's prospects in the era of Covid-19.

Pandemic Response And New Normal

Acknowledging the property sector's adaptability to the new global health and business realities, the latest edition of the PropertyGuru Asia Property Awards (Malaysia) will have honours for the Best Pandemic Response/New Normal Design, and the Best Integrated WFH Development.

Other new categories this year include accolades for Best Smart Home Development, Best Investment Development, Best Senior Living Development, Best Co-Living Development, Best Clubhouse Design, and Best Commercial Interior Design.

Malaysia's winning and Highly Commended developers and projects will be revealed on Thursday, 25th November 2021 during a virtual hybrid gala event and awards ceremony that will stream live on AsiaPropertyAwards.com and the official channels on Facebook, LinkedIn, Twitter and YouTube whilst the physical event will take place at The Majestic Hotel Kuala Lumpur.

Key Dates For The 2021 Edition (Malaysia):


Nominations from the public and official entries from eligible companies and projects are currently being accepted here: Nominations & Entries

As a virtual hybrid gala event and awards presentation, the forthcoming PropertyGuru Asia Property Awards (Malaysia) in November 2021 will observe proper protocols in accordance with Malaysian health and safety standards at all stages, including the site inspections.

In 2020, the PropertyGuru Asia Property Awards online gala series, which included the first virtual gala edition of the PropertyGuru Asia Property Awards (Malaysia), was viewed more than 516,000 times and reached viewers and property investors in more than 75 countries worldwide. Giving the programme a more international scope, highlights of the 2021 Malaysia gala event will air on the History Channel, the official cable TV partner of the PropertyGuru Asia Property Awards.

Those who win in the main categories will have an opportunity to compete at the 16th PropertyGuru Asia Property Awards Grand Final and gain the titles of "Best in Asia." Last year, i-Park @ Senai Airport City by IPark Development Sdn. Bhd. won Best Industrial Estate Development (Asia) at the regional competition.

This year's 16th PropertyGuru Asia Property Awards Grand Final will be hosted in Bangkok, Thailand on 9th December and preceded by the hybrid physical/virtual edition of the PropertyGuru Asia Real Estate Summit, the tech and thought leadership platform of PropertyGuru Group. 

Organised by Southeast Asia's leading property technology company, PropertyGuru Group, the 8th PropertyGuru Asia Property Awards (Malaysia) programme is supported by:

  • -   Platinum sponsor: Kohler
  • -   Official portal partner: PropertyGuru.com.my
  • -   Official cable TV partner: History Channel
  • -   Official magazine: PropertyGuru Property Report
  • -   Official PR partner: Klareco Communications
  • -   Media partners: KopiandProperty.com, Malaysian Business, Penang Property Talk, and The Grid Asia
  • -   Official charity partner: Right To Play
  • -   Official ESG partner: Baan Dek Foundation
  • -   Official supervisor: HLB Ler Lum Chew – HLB Malaysia.


For more information, email awards@propertyguru.com or visit the official website: AsiaPropertyAwards.com.