Ferretti Yachts Celebrates Its 50th Anniversary Embarking On A New Journey In The Chinese Market.
Ferretti Group has recently announced the grand opening of its new marvellous showroom in Shanghai at the Bellagio Hotel during the very same year that marks the 50th Anniversary of its historical brand Ferretti Yachts. This new opening confirms the strategy of international growth of Ferretti Group, and its goal to increase visibility in the Asia-Pacific market.
Ferretti Group’s brand new showroom is located in the shopping section on the first floor of Bellagio Shanghai and it perfectly mirrors the elegant taste, the international excellence and Italian aesthetics of the Group.
Visitors and guests to this new showroom will be graced by impressive scale models of the latest yacht models presented from the Group’s portfolio of legendary brands. A few examples are such as the Riva 110′ Dolcevita which debuted in September at the Cannes Yachting Festival, the Pershing 140 which is yet to debut coming 2019, and the 74m mega yacht Cloud 9 from CRN which was delivered to her owner last year. These new projects are benchmarks of cutting-edge design and technological innovation in the global nautical world. Visitors and guests can also learn about the history and heritage of all seven brands from the interactive touchscreen totem.
“The new grand opening confirms, once again, Ferretti Group’s commitment to further expand in continental China, next to positioning all brands in a selective market, that is definitely strategic in the luxury field” comments Stefano De Vivo, CCO of Ferretti Group.
The grand opening saw the participation of distinguished guests such as Mr. Bartolomeo Lamonarca, the Italian Consul Shanghai, Mr. Alain Tsui, the General Manager of Bellagio Shanghai, general managers of yacht clubs from East China, publishers of China’s top lifestyle magazine, partners of Ferretti Group from various sectors in the luxury industry, and successful entrepreneurs and boat owners.
Mr. Alessandro Tirelli, Sales Director of Ferretti Group Asia Pacific further shared the Ferretti Group’s latest achievements, new fleet, and new vision for the Chinese market, as well as exciting news from the September Cannes Yachting Festival and Monaco Yacht Show.