Extravagant Scenes By Princess Yachts Southeast Asia

British Seafaring Opulence

Quality craftsmanship, design and engineering pedigree. This is what Princess Yachts is famous for in its history. But beneath the stellar nitty-gritty, the brand showcased recently at Sentosa Cove that the deeper philosophy is about developing a quaint and exclusive lifestyle among pleasure boaters, a Princess lifestyle. At this year's Singapore Yacht Show, they showcased just that through a series of events along with some fresh unveilings as well.
Amidst the picturesque backdrop of Sentosa Cove, Princess Southeast Asia, fronted by Boat Lagoon Yachting, celebrated an opulent line-up of events around the 2017 Singapore Yacht Show (SYS) back in April.
Princess Yachts first unveiled the Princess Yachts Sportsbridge S60, which initially made its highly-anticipated, first in-water Asia-Pacific premiere a few days ahead of the SYS event proper, on 31st March at the Louis Vuitton Island Maison jetty in Marina Bay. Media guests and selected VIPs were one of the firsts in Asia to step onboard and explore the Princess S60, adorned with Louis Vuitton accessories throughout its interiors. Guests were treated to spectacular day and night city views as the S60 took them on an exclusive cruise around Marina Bay.

Come the 3rd of April, the scene was set for Bentley Motors Motorsport and Princess Yachts International to formally announce a three-year sponsorship deal which will see the two global brands partner together in exciting motorsport activities around the world. This partnership was celebrated by an event was graced by Kevin Simpson, Motorsport Marketing Manager of Bentley Motors Limited and Kiran Haslam, Marketing Director of Princess Yachts International, who later jointly unveiled the Princess Yachts-branded Bentley Continental GT3 at the Fullerton Bay Hotel landing. Media guests were treated to a scenic cruise around the Marina Bay, followed by a four-course lunch at Fullerton Bay Hotel to immerse themselves and to sample the lavish lifestyle of two remarkable brands indeed.

As a whole, during the entire yacht show, Princess Yachts hosted a comprehensive lineup of 11 yachts, from the Asia-Pacific debut of the timelessly elegant Princess S60 to the sublimely enjoyable Princess 49 and yachts ranging from 39 ft. to 105 ft. – including ultra-luxury super yacht Princess 32M, the largest of the Princess fleet.

On the second evening of SYS, Princess Yachts hosted a group of VIP guests at an invite-only cocktail party. This relaxed setting allowed guest the opportunity to kickback and watch the sunset, along with complimentary Princess Yachts-themed cocktails specially concocted by whiskey custodians, Johnnie Walker.
Princess Yachts wrapped up the Singapore Yacht Show with an exclusive invite-only Johnnie Walker Reserve Whiskey Private Tasting event, where VIP guests were the first in the world to taste the 2017 edition of the John Walker & Sons Private Collection, 'A Mastery of Oak'. This is the fourth expression in the series of annual limited releases, which was limited to 5,588 individually numbered decanters globally, and only 134 in Singapore.
"It has been wonderful to see the Singapore Yacht Show grow organically with each instalment. Our biggest display fleet of 11 Princess Yachts this year has attracted a huge amount of interest from both seasoned and first-time buyers, particularly the Princess S60 which made her Asia-Pacific debut here at the show," said Vrit Yongsakul, Group Managing Director of Boat Lagoon Yachting and Princess Yachts Southeast Asia. "Our presence at the show has marked a significant move to establish Asia as a luxury superyacht destination, and the start of an aim to realise Singapore as one of the world's key luxury yachting hubs."
Once again at this year's edition of the Singapore Yacht Show, Princess Yachts and their retailer, Boat Lagoon Yachting, have exhibited the classy and glamourous appeal of the British yachting brand. What's more, the positive number of guests and visitors to the brand's events throughout SYS 2017 is an indication of the keen interest shown by many pleasure boaters in regards to the luxury yacht scene in Asia, particularly Southeast Asia.