close

A Dynamic Experience With Lamborghini

Lamborghini sets up an exclusive event at the 2022 Formula 1 Singapore Grand Prix. 

Over last weekend, Automobili Lamborghini in Asia Pacific, together with their event partner, Roger Dubius, took their exclusive and luxurious DNA to The Lounge Singapore, a pop-up hospitality experience at the Formula 1 Singapore Airlines Singapore Grand Prix 2022.

Located at The Lighthouse within The Fullerton Hotel, over 100 Lamborghini owners, VIP customers and distinguished guests gathered at the exclusive rooftop viewing deck overlooking the circuit to reel-in the adrenaline-filled race weekend, as well as a panoramic view of Singapore's illustrious cityscape embellished by the iconic Marina Bay.  

The Lounge was also initiated as a way for guests to indulge in a glimpse of the Lamborghini lifestyle and DNA from start to finish. From a dedicated area featuring the brand's NFT project, to exploring the world of Ad Personam studio, the agenda was to provide guests with an immersive, tactile and interactive Lamborghini experience.

And in the spirit of motorsport, two Huracán STO cars were showcased at The Fullerton Hotel premises in hopes of captivating and evoking an immediate sense of racing excitement for onlookers.  

The occasion was graced by Automobili Lamborghini Chairman and Chief Executive Officer, Stephan Winkelmann, who comments, "It is an honour for me to be here at the Singapore Grand Prix, meeting personally with Lamborghini customers from across the Asia Pacific region."

"As Asia's biggest night race celebrating both automotive and motorsports creations, it is also the perfect opportunity to stay in touch with our customers and showcase the distinctive Lamborghini lifestyle DNA and experience", he further said. 

It is great to see that the supercar manufacturers are taking strides to connect with their customers in the APAC region through their shared love of racing. The Lounge was a perfect opportunity for just that, as well as a way to pay tribute to the Lamborghini motorsport heritage.