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BMW Group Malaysia Introduces The First-Ever BMW i8 Roadster.

Introduction Officiated By The Ministry Of Energy, Science, Technology, Environment and Climate Change - Ms. Yeo Bee Yin

Following the Malaysian launch of the updated BMW i8 Coupé last August 2018, BMW Group Malaysia has also unveiled the First-Ever BMW i8 Roadster a month after (last September 2018). The launch was officiated by the Ministry of Energy, Science, Technology, Environment and Climate Change - Ms. Yeo Bee Yin and in conjunction with the Conference of the Electric Power Supply Industry (CEPSI) 2018, at which BMW Group Malaysia was also the official E-Mobility partner.

Apart from the launch of the Icon of a New Era at CEPSI, BMW Group Malaysia also further drove discussions on the future of Mobility in Malaysia with Dr. Alexander Kotouc, Head of Product Management for BMW i (the sub brand of BMW Group responsible for Visionary Vehicles). The premium automaker's plans and vision as a leader in automotive sustainability and progressive mobility were also shared by Dr. Kotouc. 

"BMW Group Malaysia sees itself as a key industry player capable of driving and shaping the national dialogue on the Mobility of the Future. Our leadership in Electro Mobility is amply reflected in the innovative range of electrified vehicles that have been launched under the BMW Group. Our commitment to drive e-mobility forward is strengthened through our initiatives to drive innovation, local assembly capabilities, awareness on new and clean technology for the automotive industry as well as changing the infrastructure for premium vehicles in the country," said Harald Hoelzl, Managing Director and CEO of BMW Group Malaysia. 

"The First-Ever BMW i8 Roadster is the ultimate icon for Mobility of the Future. The open-top hybrid two-seater sports car redefines driving enthusiasm, freedom and demonstrates e-Mobility as the visionary way forward for the convertible sports cars segment," continued Hoelzl.

Do read about the First-Ever BMW i8 Roadster in brief here.