What spells luxury better than the colour gold? This colour has long been a symbol of wealth and prosperity. Stories from ancient times where gold is associated with royalty and luxury. How the sparkle and shine of gold never fail to represent exclusivity and elegance in the eyes of its beholders.

Take it upon yourself to step into a house of gold. A garden of sophistication and luxury. A haven for all things fancy. Introducing the Dior Gold House, a new concept store recently opened in the Ploenchit district of Bangkok, Thailand. This unique store is designed to change with the coming of new seasons and new collections – ensuring it always offers something fresh, new, and exciting to its guests. Whether you’re already a citizen of Bangkok, or you’re visiting for a work trip or a holiday, this luscious Dior Gold House should definitely be marked on your itinerary as a go-to stop.

The boutique stands out as an oasis nestled within the bustling city of Bangkok, a testament to founder Christian Dior’s love for nature and venture. The architecture mirrors the iconic 30 Montaigne – the renowned Dior landmark in Paris – exuding a sophisticated atmosphere. Not only is the concept store, well, a store, but the Dior Gold House can also double as an art museum. The space is littered with captivating pieces made by Thai artists, including Korakot Aromdee, Wishulada Panthanuvong, Saran Yen Panya of 56th Studio, Rush Pleansuk and Philippe Moisan of Sumphat Gallery, Boonserm Premthada, Vassana Saima and Savin Saima of Vassana and Eggarat Wongcharit. This collaboration celebrates creativity, highlighting both traditional craftsmanship and the unique connection between Dior and Thailand.
With its highly decorative and artistic aspect, the Dior Gold House serves as the ideal tourist destination. But what can one actually do here?

Book an in-store appointment to browse all the latest Dior collections and indulge in retail therapy. Opt for a Dior Gold House Guided Tour and explore the area to the fullest. And to complete the experience, visit Café Dior where they offer a refined culinary interlude. Enjoy delectable treats created by renowned Chef Mauro Colagreco, adding a touch of magic to each visit. This unique Dior destination blends lifestyle, design, and fashion, a true marvel for those living the high life.
For more information and to make reservations, click here.
