For the fourth year in a row, Automobili Lamborghini continues its support towards Movember. The marque had done various initiatives and hosted many activities to show its support and increase visibility towards the cause – proving its dedication to shed more light on the matter.
And what is Movember? Taking place during the month of November, Movember raises awareness on men’s health issues. Founded in London in 2003, Movember aims to inform upon often overlooked men’s issues such as prostate cancer, testicular cancer, mental health, and suicide. Supporters of the cause are invited to show solidarity in a rather interesting way. And that is to grow a moustache during the month of November. Regarded as the leading charity, Movember has initiated over 1,320 projects worldwide to address these important issues.
”Since 2021, we have supported Movember by engaging our dealers worldwide and raising awareness about men's health among our customers. We are extremely proud of this partnership, which allows us to give voice to often under-discussed topics. Through our contribution, we are committed to building greater awareness of Movember and these essential topics, allowing the organisation to continue playing a crucial role in supporting men’s health worldwide.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.
The “Bull Run” in Miami marked the official start of Movember, being the first event of the month. This iconic Lamborghini event showcased over 150 Lamborghinis owned by customers across seven different dealers from Florida. These stunning cars traversed the streets of Miami, adorning striking moustache decals on the hoods to raise awareness to anyone who set their sights on the magnificent scene. The rally ends its route at the iconic Miami Beach.
Apart from the “Bull Run”, Automobili Lamborghini has many other activities to maximise awareness of Movember’s cause. This includes an interactive experience at the Lamborghini Museum. Intrigued guests are welcomed with a “moustache trail” at the museum’s entrance, and following it will lead to a “moustached” Lamborghini, as well as a nut-filled container. The container filled with nuts is not just for decoration, rather, it is there for a game. To participate, visitors must first make a voluntary donation to Movember. The game includes guessing the number of nuts in the container, and the winner gets to take home an Automobili Lamborghini backpack.
Not just physical activities, Automobili Lamborghini is also promoting Movember through the world of video games. In the in-game store of Asphalt Legends Unite, players can buy a special Movember-themed livery with a moustache to adorn the in-game Revuelto1 and Huracán STO2 models.
Movember is an entire month, dedicated to raising awareness on the issues of men’s health. With support from Automobili Lamborghini – getting the involvement of dealers around the world – Movember has shown success on increasing visibility of the issue on a global scale.
