Ital Auto Malaysia Sdn Bhd, the distinguished importer and distributor of Ferrari cars in Malaysia, has unfurled a marvel in the heart of Kuala Lumpur—the maiden Ferrari showroom in the country. 

Lodged within the Four Seasons Place Kuala Lumpur, this showroom, spanning 3,826 square feet, promises an immersive experience for both fledgling and seasoned Ferrarists. From the moment visitors step into the meticulously crafted space, they are enveloped in the distinctive Ferrari Showroom Experience. Every detail, from the reception to the sales floor, is meticulously curated by highly-experienced ambassadors, ensuring a symphony of sophistication. 

The showroom features two expansive display bays showcasing the latest Ferrari models, interactive displays, and a captivating Brand Experience Video Wall, ensuring that guests are well-versed in the racing passion and sporting heritage that Ferrari proudly flaunts. The Customer Lounge, adorned in the latest Ferrari Corporate Identity specifications, invites patrons to indulge in their favorite refreshments, while the adjacent Heritage Library caters to enthusiasts with a curated selection of reading material. Adding a touch of personalization, the Ferrari Atelier beckons, presenting an array of optional colors, equipment, and materials for Ferrari owners to tailor their Prancing Horse to their unique preferences. 

“Malaysia is home to a thriving community of passionate Ferrari owners, and establishing the Ferrari Ital Auto Malaysia Showroom in Four Seasons Place Kuala Lumpur was crucial to ensuring the brand’s presence aligns with the high standards of automotive excellence synonymous with Ferrari,” commented Zahir Kelvin Ong Abdullah, Executive Director of Ital Auto Malaysia.

Amidst the grand spectacle of the Ferrari Ital Auto Malaysia showroom launch, the spotlight illuminated not one, but two stellar additions to the Prancing Horse family in the region — the Ferrari Roma Spider and the Purosangue. These aren’t just cars; they’re symphonies on wheels, each boasting a character as distinctive as the other.

The Roma Spider, a beguiling sibling of the highly successful Ferrari Roma, graced the occasion with its presence. Carrying over the proportions, volumes, and specifications of its counterpart, the Roma Spider adds a touch of allure with its retractable hard top, beckoning enthusiasts to bask in the open-air exhilaration true to the spirit of the Prancing Horse. 

Alongside it, the Purosangue made its Malaysian debut, a revelation in the world of Ferrari—an SUV (of sorts). Ferrari is certainly averse to the idea of terming its first-ever four-door as a SUV for reasons unknown to us at this hour. Perhaps it’s due to reluctance in departing from its philosophy of only producing two-doored marvels. Yet, the marque was bold to dub it with the italian term Purosangue which quite literally means ‘thoroughbred’ when translated, which we guess goes to show that the Prancing Horse is in fact, intrepid when trotting to the beat of their own rhythm.

Whatever it is, the Purosangue is an uncompromising testament to Maranello’s relentless pursuit of excellence. With its iconic, naturally-aspirated V12 engine, the Purosangue roars alongside its brethren that came before it whilst carrying a personage distinctive to its own.

The launch of these two remarkable models resonated with the ethos of Ferrari Ital Auto Malaysia—to offer not just cars, but experiences that transcend the ordinary.  Dieter Knechtel, President of Ferrari Far East and Middle East Hub, shared his delight, stating, “The Purosangue and Roma Spider are two models that have positively diversified Ferrari’s product mix since their respective introductions. It is fitting that these cars are celebrated together with the launch of the new Ferrari Ital Auto Malaysia showroom. I am pleased that Ital Auto Malaysia Sdn Bhd has secured such a strategic location in the heart of the city for the benefit of our local Ferrari community.”

Purosangue

• POWERTRAIN          NA v12
• RATED OUTPUT      725 cv @ 7750 rpm
• RATED TORQUE      716 Nm @ 6250 rpm
• ACCELERATION      0 – 100 km/h in 3.3 s ; 0 – 200 km/h in 10.6 s
• TOP SPEED                > 310 km/h
• PRICE                            MYR 5,000,000

Roma Spider

• POWERTRAIN          Twin-Turbo v8
• RATED OUTPUT      620 cv @ 5750 – 7500 rpm
• RATED TORQUE      760 Nm @ 3000 – 5750 rpm
• ACCELERATION      0 – 100 km/h in 3.4 s ; 0 – 200 km/h in 9.7 s
• TOP SPEED                > 320 km/h
• PRICE                           MYR 3,200,000