BMW Malaysia has added another celebratory chapter in the 3 Series’ 50th anniversary year by unleashing the New BMW 330Li M Sport at the 2025 Malaysia Autoshow. With an incredibly rich heritage spanning half a century and seven generations of being the BMW marque’s dynamic, sporting performance standard bearer, the newest long-wheelbase 3-Series model builds on this proud legacy with enhanced digital integration and elevated comfort. The 330Li M Sport further evolves the 3-Series lineage with a modernized design & enhanced interior features, all while staying true to its roots as the premium executive segment’s benchmark leader for driver focused dynamics.
BMW Group Malaysia Managing Director Benjamin Nagel said, “The BMW 3 Series has always been a cornerstone of our portfolio and a symbol of our brand’s identity. It is a model that has led the way in not only creating the segment but also evolving in its time, across seven generations, to become the perfect vehicle in our mission in giving customers ultimate performance and driving pleasure, complemented with the best innovation. This legacy lives on today in a new chapter, one that can be seen within our newest iterations – bringing the BMW 3 Series’ DNA into sharper focus for the modern Malaysian market. With the New BMW 330Li M Sport, this model perfectly embodies BMW’s proud heritage while meeting the refined expectations of today’s discerning drivers. Guided by our principles of Technology Openness and the Power of Choice, the New BMW 330Li M Sport reflects our ongoing pursuit of innovation, offering advanced digital capabilities, modern assistance systems, and unmistakable design.”
At first glance, the New BMW 330Li M Sport’s exterior evolves the 3 Series’ timeless visual language with an ideal balance of sportiness and elegance. Its distinctive Pearl Chrome kidney grille remains a definingly bold element of the car’s front fascia, complimented by thinner adaptive LED headlights that enhance night-time visibility and daytime running lights that give its face an even sharper, modernised demeanour. Thanks to its 110 mm longer wheelbase, the 330Li M Sport continues to boast a more elegant lateral silhouette and greater comfort for rear passengers.
Three new, dynamic exterior colours are available in the form of Carbon Black, M Brooklyn Grey, and Arctic Race Blue. These are well complemented with sophisticated premium interior upholstery options of Leather Vernasca Mocha or Leather Vernasca Cognac, giving the 330Li M Sport’s interior an added degree of elegance. Further digital refinements also enhance the cabin’s appealing driver focus, with the BMW Curved Display seamlessly combining a 12.3-inch instrumental display and a 14.9-inch control display as the cockpit’s focal points. They’re now powered by BMW’s newest intuitive Operating System 8.5, with a QuickSelect function ensures that enables easy access to entertainment and navigation features.
A redesigned instrument panel with compact integrated air vents further builds on the 330Li M Sport’s contemporary, premium interior ambience. The Galvanic Embellisher for Controls provides a greater sense of sensuous refinement to every interaction with the car’s systems, while Crafted Clarity crystal gearshifter and iDrive controller elements make this 3-Series’ interior more luxurious than ever before. A class-leading audial experience is provided by the 16-speaker Harman Kardon Surround Sound system, which should be a delight for listeners’ ears with its exceptional clarity and depth of sound. With its precise dynamic responses and remarkable stability already serving up an exceptional driving experience on both winding B-roads and sweeping highways alike, this is also now further elevated with Active Cruise Control with Stop&Go, Parking Assistant Plus, and a Tyre Pressure Indicator providing improved convenience and safety.
Going forward, the seamlessness of 3-Series ownership will be further improved with the BMW Service & Repair Inclusive (BSRI) programme ensuring peace of mind with its unlimited mileage 5-year warranty, plus service coverage up to 5 years or 100,000 km. This is extended to 6 years with no mileage limit for Battery Electric Vehicles (BEVs), along with an 8-year high-voltage battery warranty. There are exclusive deals on offer from BMW Malaysia for the Malaysia Autoshow 2025 as well: a complimentary 1-year BMW Service Inclusive (BSI) extension will be given to customers who make their bookings from the 1st to 31st of May 2025, in addition to an RM5,000 Easy Drive 1st Year Comprehensive Motor Insurance Subsidy. These offers will enhance the Premium Ownership experience on selected 3 Series, 5 Series, 7 Series, and X models, ensuring a seamless and worry-free journey for owners new to the brand.
