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Amplifying The CNY Spirits With Glenfiddich’s CNY Special Edition Gift Pack

"A Gift Worth Bringing Home' From The World's Most Awarded Single Malt Scotch Whisky In Collaboration With Acclaimed Chinese Artist, Rion Wang.

15 days of festivities, often with glasses raised throughout amongst family and friends. This is the Lunar New Year, a season of festivities celebrated and embraced by the Chinese all around the globe. In further amplifying to the warmth and joyousness, Glenfiddich, of family-owned distiller and distributor William Grant & Sons, presented their special Chinese New Year 21 Year old Single Malt in an imaginative gift pack designed by the up-and-coming Chinese illustrator Rion Wang. This limited edition bottle makes for a perfect reunion centrepiece for sharing amongst relatives, or as a gift to friends and business partners. 

The 2021 edition is the second iteration of a series of three Chinese New Year special edition packs, and it comes with its very own magical illustrative story of "The Great Homecoming" which is inspired by the inimitable feeling of returning home to family for Chinese New Year.At the centrepiece is the majestic stag, the auspicious symbolism of long-life and prosperity. Surrounding the stag is a dynamic scene of people making their journey home by road, rail air and sea. Hidden gems waiting to be spotted include dancing lions and whisky-carrying birds, as well as playful touches such as casks being transported by hot air balloons.

This magical story follows on from that of 2020's edition, where Rion Wang first reimagined the royal stag icon and the century-old epic journey of Charles Gordon (son-in-law of Glenfiddich founder William Grant) embarking for Asia with a few cases of whisky and a dream to bring Speyside Scotch whisky to the world. The 2021 special edition bottle henceforth honours Charles Gordon's triumphant return home to Scotland a year later, having won the hearts of whisky lovers across Asia.

"'The Great Homecoming' is an apt sentiment for Lunar New Year, a festive period that inspires the biggest global annual human migration, with people travelling countless miles homeward to see loved ones and celebrate together. In a year when this migration may not be possible for all, we honour festive memories with families and traditions past, while looking towards a future full of promise. We're proud to work with Rlon Wang once again to bring to life the maverick spirit at the heart of what we do in his signature bold, imaginative and vivid way." said Nigel Ng, Head of Brand Marketing for South East Asia at William Grant & Sons. 

​A student of traditional Chinese painting, Wang's unique designs marry visual elements from the East and West. Created especially for Glenfiddich in telling a story, Wang uses multi-layered illustrations with images bursting with vibrancy and thoughtful detail.

"I wanted to tell a story that evokes the warmth and excitement of Lunar New Year – the irreplaceable feeling and anticipation of finally coming home to loved ones. Inspired by the Glenfiddich spirit of experimentation and adventure, I created an illustration that comes alive with symbols of generations old and new. I loved playing with the symbiosis of Chinese and Scottish cultures – two connected countries on opposite sides of the world." said Wang.

The Chinese New Year design is available with the Glenfiddich Reserva Rum Cask 21 Year Old - a refined whisky finished with Caribbean rum cask for spicy warmth and indulgent toffee sweetness - as well as the 12, 15 and 18 Year Old Malt Whisky variants.

For more details on availability, follow @GlenfiddichSEA on Instagram.

Visuals: WGS/Glenfiddich